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Creative Capitalism – Ein neuer Ansatz des Kapitalismus im 21. Jahrhundert

29. Januar 2008

Microsoft Mitbegründer Bill Gates ruft in einer Rede auf dem Weltwirtschaftsforum in Davos zu einem neuen Ansatz des Kapitalismus auf, der gleichermaßen die Bedürfnisse der reichen wie armen Weltbevölkerung berücksichtigt. Im Zentrum seiner Argumentation steht die Kooperation von Unternehmen, gemeinnützigen sowie staatlichen Organisationen zur Lösung gesellschaftlicher Probleme.

In einer seiner letzten öffentlichen Reden führt der scheidende Microsoft Aufsichtsratsvorsitzende Gates aus, dass sich die Welt in vielen Bereichen in den letzten Jahrzehnten zwar verbessert habe, dies geschehe aber weder schnell genug noch würden alle Teile der Weltbevölkerung gleichermaßen an den Fortschritten profitieren.

"So, the bottom billion misses the benefits of the global economy, and yet they'll suffer from the negative effects of economic growth they missed out on. [...] Why do people benefit in inverse proportion to their need? Well, market incentives make that happen. In a system of capitalism, as people's wealth rises, the financial incentive to serve them rises. As their wealth falls, the financial incentive to serve them falls, until it becomes zero. We have to find a way to make the aspects of capitalism that serve wealthier people serve poorer people as well. The genius of capitalism lies in its ability to make self-interest serve the wider interest. The potential of a big financial return for innovation unleashes a broad set of talented people in pursuit of many different discoveries. This system, driven by self-interest, is responsible for the incredible innovations that have improved so many lives. But to harness this power so it benefits everyone, we need to refine the system."

Die Herausforderung bestehe darin, so Gates, ein System zu etablieren, das Marktanreize zur Lösung gesellschaftlicher Probleme setze.

"The challenge here is to design a system where market incentives, including profits and recognition, drive those principles to do more for the poor. I like to call this idea creative capitalism, an approach where governments, usinesses, and nonprofits work together to stretch the reach of market forces so that more people can make a profit, or gain recognition, doing work that eases the world's inequities."

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Zum Ende seine Rede fordert Gates nochmals Unternehmen, gemeinnützige Organisationen sowie Politik und Verwaltung auf, seiner Idee eines "Creative Capitalism" zu folgen und im nächsten Jahr ein gemeinsames Projekt auf den Weg zu bringen.

"This is a world-wide movement, and we all have the ability and the responsibility to accelerate it. I'd like to ask everyone here, whether you're in business, government or the non-profit world, to take on a project of creative capitalism in the coming year, and see where you can stretch the reach of market forces to help push things forward. [...]The task is open-ended. It will never be finished. But a passionate effort to answer this challenge will help change the world."


Weiteres zum Thema

Mitschrift der vollständigen Rede auf der Internetseite von Microsoft